Mr Simon Ashby is the co-founder of Audiokinetic, a software company specializing on game audio. He obtained his Since 2003, he has been the product director at Audiokinetic, where he is responsible for the development of Wwise® –WaveWorks Interactive Sound Engine™, a new and innovative solution for both sound designers and audio programmers. Simon has worked in the videogame industry since 1997 acting as both senior sound designer and game designer on multiple games and adaptations. Simon is also an established composer having composed music for television, theatre, and other live performances. Mr Ashby will give a hands-on lecture on using Wwise for interactive game audio programming.